<p>Ahead of his session at the IPG's Spring Conference, Ingram's director of digital services Peter McCarthy joins the IPG Podcast to talk about digital marketing and ways to reach readers. As well as sharing practical tips to help with the process, he discusses how digital tools are spreading into other aspects of publishing.</p>

Ahead of his session at the IPG's Spring Conference, Ingram's director of digital services Peter McCarthy joins the IPG Podcast to talk about digital marketing and ways to reach readers. As well as sharing practical tips to help with the process, he discusses how digital tools are spreading into other aspects of publishing.

Ingram Content Group and digital engagement

Welcome to the podcast from the Independent Publishers Guild, the UK's largest association of publishers. These podcasts take you inside the services and events of the IPG and tackle some of today's hot publishing issues. Where are the big opportunities and challenges in the world of publishing today? This podcast supplies answers and insights from some of the independent sector's most experienced leaders.

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Ingram Content Group and digital engagement

Ingram Content Group and digital engagement