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Unpacking Lead Scores: Ingredients for Effective Analytics | Day 24 of 90-Day YouTube Sprint

Join Dan Saavedra from MergeYourData on day 24 of the 90-day YouTube sprint focusing on single analytics. In this episode, Dan delves deeper into lead scores, discussing the specific ingredients and data points that contribute to effective lead score calculations. This video is aimed at leadership, marketing, sales, and rev ops teams, diving into categories like position, insight, engagement history, behavior, and time. Dan explains the importance of selecting the right data points and measurements to create meaningful lead scores, which can then guide strategic actions. Stay tuned for part 3, which will feature practical examples.

00:00 Introduction to Lead Scores

00:28 Who is This Video For?

01:18 Understanding Lead Score Ingredients

03:53 Position-Based Ingredients

07:22 Insight-Based Ingredients

09:53 Behavior-Based Ingredients

12:20 Time-Based Ingredients

14:46 Combining Ingredients for Effective Lead Scores

15:58 Conclusion and Next Steps