Executive Broadcasting Channel

Ingrid Laederach Steven – The Chocolate Lady


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Ingrid imports some 60 high-quality Swiss truffles, pralines, and many other products directly from Switzerland. As an “active owner”, she is at the store every working day and is responsible for everything it takes to operate the retail shop, like working with suppliers in Switzerland (arranging for shipments, customs (duties), translations, and negotiations; and handling the customers, staff, and décor.

Aside from the chocolate, what is “beautiful” about the store and has made it so successful is the interaction between human beings. She finds herself talking to and comforting people almost every day.

“It’s not just about the chocolate. It’s also about the people. There are so many lonely people out there who need to talk. I feel it is important to treat customers the way you want to be treated. I have a fantastic and consistent product at all times, but I also try to make customers feel a little bit better when they leave the store. We should never lose sight of the fact that we are human beings (not machines or robots); and we must treat each other with respect, honesty, and care.” – Ingrid Steven

Contact

Webiste: http://www.swissmaster.com/

Store: 416-444-8802
2538 Bayview Avenue (at York Mills)
(north of The Bridle Path / Post Road)
Toronto, Canada
M2L 1A9
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Executive Broadcasting ChannelBy Executive Broadcasting Channel