"Circular economy is a common sense economy."Circular economy is a common sense economy, Ingrid Zeegers argues. In her talk, she shows us how we can move from waste to asset and move towards the goal of eliminating the concept of waste as we know it. As a part of the project Circular Friesland, working with sustainability in the province of Friesland in the Netherlands, Ingrid Zeegers shows us the key takeaways from the ambitious project.