This episode features the wonderful Ingryd Sampaio. Ingryd is the Digital Marketing Specialist at Purcell & Woodcock and works as a freelancer also.  Ingryd speaks about her love for marketing and why she decided to join the industry. She shares her knowledge of email marketing and how content and headlines are so important to the opening and consuming of them. She greats her real results by audience segmentation and studying their audience to understand how to "speak" to them. To help Ingryd speaks about one of her successful campaigns for Sentinel Vaults selling gold to high-value clients. In terms of software, Ingryd uses Mailchimp for email and Hootsuite for her social management. She shares her thoughts on the metaverse and her growth in the future within the industry. This episode is good for anyone wanting to understand email marketing and the powers of good audience segmentation.