Wild Awake

Ingvild Paulsen on fast fashion and resilience.


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There’s a fire in a textile factory in Dhaka, Bangladesh. The next day two women stop shopping. What happens next?

In this episode I’m taking to freelance journalist Ingvild Paulsen about what she learned about herself and the fast-fashion industry during her 12 months long, self-imposed, shop stop. 

The most striking thing about this journey is how Ingvild went from feeling like shopping was a lose, lose, lose situation--lose for the planet, lose for the factory workers, and lose for yourself in terms of energy and time spent on chasing the elusive perfect outfit--to feeling like win, win, win. Win how? You're about to find out. 

I’ve known Ingvild since we both were babies, growing up together on a small island off the coast of Norway, and now we both live and work in the UK. She asked me to do this challenge with her. I said yes. Then I wrote a book about it. 

Check out the book here: How Do I look? The Year I stopped shopping. 

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Wild AwakeBy Inger Kenobi