On this weeks’ SBI Sales and Marketing Podcast we spoke with Greg Shepard, the chief strategy officer at Pepperjam. Pepperjam is a global digital marketing and performance technology firm, and Greg is responsible for evaluating trends, client feedback and internal requests to foresee opportunities for new product development. The topic of our conversation was injecting buyer behavior into the product strategy. Listen as Greg explains how he uses these insights to build and execute his product strategy.

During the episode, Greg will answer questions such as:

• How do you determine what buyer problems to solve, and what behaviors prove evidence of these problems?
• How do you determine if your product will beat the competition in the market?
• How often should you put your product in front of the buyers to get their opinion on the solution?
• How do you forecast wallet share?
• How do you test for product-market fit within each of your submarkets?

Buyer behavior is changing constantly. And these insights must be considered when it comes to new product development. It’s your best chance to ensure you are developing products that your buyers are willing to invest time, energy and money to solve. Listen as Greg describes how he uses buyer behavior data to successfully develop his product strategy