Higher education institutions face many of the same marketing and media relations challenges as businesses. But with the right strategies and stories, opportunities exist to break through and generate meaningful visibility that helps schools achieve their goals. InkHouse VP, Lisa van der Pool, chats with InkCast host Samantha McGarry about what it takes to be successful in higher ed PR.

In this episode, host Samantha McGarry talks with InkHouse EVP Tina Cassidy about the new mandate - and opportunity - for businesses to do good in the world; what we call purpose-drive PR. More than just CSR, it’s about the need for a broader set of strategies and tactics to help businesses own an issue and take action.

Nicole Bestard, executive vice president and GM of InkHouse NYC talks with host Samantha McGarry about what makes the New York City business and PR scene so exciting and challenging—from the diversity of companies and problems being solved, to its sophistication and influence on a global scale. To quote both Nicole and Frank Sinatra, "If you can make it here, you can make it anywhere."

Lisa van der Pool, InkHouse VP and former reporter for Adweek and The Boston Business Journal joins host Samantha McGarry to talk about the Q4 holiday season, the "retail apocalypse" and what it takes to break through and secure media coverage.

InkHouse enterprise tech PR executives Ed Harrison and Keith Giannini explore how B2B tech PR has evolved--from product news, press releases and print magazines, to integrated campaigns and people-based stories that nurture prospects through the sales funnel.

In this episode, host Samantha McGarry and InkHouse VP of Real Estate Susan Elsbree take a tour of the hottest neighborhoods outside of Boston--from Somerville, Quincy, and Lynn to Chelsea and East Boston--and discuss how real estate developers are using PR to compete for residents, businesses and economic development.

Silicon Valley, once the "shiny new object" driving job growth and innovation, is experiencing critical challenges. In this episode, we sit down with Jason Morris, Executive Vice President and GM of InkHouse San Francisco to discuss the three big issues facing tech in the valley - platform, perception and politics - and how they are impacting PR.

Business-to-business technology PR used to be scope locked on product news and feeds/speeds - but times have changed. In this episode, InkHouse’s SVP of enterprise technology, Ed Harrison, discusses the evolution of tech PR and today’s imperative to use data to tell stories and position IT teams as heroes. He also sneaks in a quote from The Simpsons.

To be successful in marketing and PR, it takes a particular set of skills. Executive Vice President and General Manager of InkHouse NYC, Nicole Bestard discusses these skills, her career path, and the poetic parallels she discovered when moving from wine PR to technology PR.

Social good is something that creates growth and opportunity for everyone. In this episode, InkHouse CEO Beth Monaghan interviews Alliance for Business Leadership President, Jesse Mermell on social good--how businesses can be successful while doing good in the world.