Startup Sutra

Inking billions in the tattoo business: D2C tattoo care brand, high-end tattoo studio chain, ephemeral biodegradable ink tattoos that last just 1 year & an AR app to virtually try tattoos


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Did you know that the tattoo and tattoo aftercare market in India is worth over INR 20,000 crores? In this episode, Samaksh and Anirudh start by discussing the size and fragmented nature of the tattoo and tattoo aftercare market. They recap how they stumbled upon the industry while breaking down the numbers behind Mad Rabbit (https://www.madrabbit.com/) which is a fast growing D2C tattoo aftercare brand. Next they break down an idea for creating a branded high end tattoo studio chain in India. They move on to discuss about Ephemeral Tattoo (https://ephemeral.tattoo/) which is a made-to-fade biodegradable ink tattoo company. Finally, they brainstorm about Ink Hunter (http://inkhunter.tattoo/) which is an Augmented Reality app to virtually try on and visualize tattoo designs in real time. 

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Startup SutraBy Startup Sutra