Dramatic shifts in the global economy and consumer behavior turned the retail world upside down last year. Marketers are now coming out the other side to realize their pandemic contingency tactics are suddenly the new norm. In this episode of Ink Tank, Alison Linland, Movable Ink’s SVP of Strategy, is joined by Josh Zelman, Senior Director, Customer Experience at Barnes & Noble, to reflect on a transformative blockbuster year for the retailer. Learn how Barnes & Noble pivoted their omni-channel approach to help weather a rocky 2020 and lay the foundation for successful 2021.