How do you successfully hand over a company after 25 years without losing its DNA?

In this special episode of FlexPack.News, the roles are reversed. Instead of interviewing an external guest, Julian sits down with Karsten Schröder, founder and Co-Managing Director of Innoform, for an open conversation about the company's future, the packaging industry's biggest challenges, and why technical expertise will always remain at the heart of everything Innoform does. 

Together they discuss:

• Why Innoform has rebranded its conferences into the Inno event family (InnoPouch, InnoMeeting, InnoFiber, InnoPrintPack)
• How the planned succession at Innoform is taking shape—and why trust and shared values matter more than job titles
• The idea behind Innoform's summer ice cream campaign and why a simple ice cream can become a symbol for the entire flexible packaging value chain
• Why paper-based packaging deserves its own conference and what the industry still needs to learn about fiber-based materials
• How Innoform conferences are evolving through partnerships with host companies such as Felix Schoeller and HP
• Why the industry needs more practical knowledge exchange—and less marketing
• How AI is changing technical communication, newsletters, podcasts, and knowledge transfer
• Why human-created audio features and on-site reporting remain an essential part of technical storytelling
• What's coming next for Innoform events, podcasts, and educational formats

This episode also offers a behind-the-scenes look at the philosophy that has shaped Innoform for more than two decades: creating a place where engineers, converters, brand owners, suppliers, and researchers can openly discuss technical challenges—and learn from one another. 

Whether you're a long-time member of the Innoform community or discovering FlexPack.News for the first time, this episode provides valuable insight into where the industry—and Innoform itself—is heading next.

Topics: Flexible Packaging • PPWR • Paperization • Packaging Innovation • Technical Conferences • AI in Technical Communication • InnoPouch • InnoFiber • InnoMeeting • FlexPack.News