In this episode I interview Debbie Brackeen, leading Chief Strategy and Innovation Officer. We discuss how aligning strategy with innovation is critical for sustained growth and building a culture of creative and critical thinkers. We unpack not only the importance of innovation but also explore the underling conditions that ensure innovation is relevant and aligned to the overall business and its mission. Debbie is the Chief Strategy and Innovation Officer for CSAA Insurance Group (AAA Insurer) responsible for identifying and executing on the growth strategies, opportunities, investments and ventures that will result in $1B in new revenue over the next 10 years.