In this episode of the Physical Product Movement Podcast, Ken Ojuka is joined by Jordan Bass, CEO and Cofounder of HOP WTR, a non-alcoholic brand alternative to beer. Jordan covers his personal experiences that eventually led him to start HOP WTR and shares his approach to analyzing the market and gathering the data while still staying true to his intuition and life experience. Jordan also explains how to position your product and business for each customer any CPG brand has to consider: the distributor, the retailer, and the consumer.

Learn more about Jordan Bass and HOP WTR:

• Jordan’s LinkedIn
• HOP WTR LinkedIn
• HOP WTR Website

Other Resources:

• Principles for Dealing with the Changing World Order by Ray Dalio
• The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz
• Yvon Chouinard, Founder of Patagonia

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• Learn more about Fiddle
• Get a free 14-day trial
• Schedule a demo
• Get The Ultimate Inventory Management Guide For Growing CPG Brands
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