Human Centered

Innovating at the Intersection of CX & Commerce in Retail


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Episode 26: Innovating at the Intersection of CX & Commerce in Retail

On this episode of Human Centered, host Nick Brunker is joined by Charlie Wade, VMLY&R Commerce Global Executive Director of Growth & Innovation -- who delve into the dynamic relationship between customer experience and commerce in the world of retail. As the landscape continues to evolve, businesses are increasingly realizing the crucial role that CX plays in driving success and loyalty. They explore how CX and commerce intersect, and how this convergence is reshaping the retail industry. Plus, Charlie shares several key themes he heard during his visit to this year's World Retail Congress.

  • Host: Group Director, Experience Strategy, VMLY&R - Nick Brunker
  • Guest: Global Executive Director Growth & Innovation, VMLY&R Commerce  - Charlie Wade


We'd love to hear your feedback! Email the show: [email protected]. To learn more about the CX practice at VMLY&R, visit vmlyr.com/cx

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Human CenteredBy VML

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