In this episode of the Behind the Vault podcast, we explore the intersection of creativity and finance with Jonathan Taylor, MBA, CEO of CU Sol, a Credit Union Service Organization (CUSO). JT shares his journey from the world of media, music, and arts, the impact on credit union innovation, and the unlikely partnership that led to CU Sol's creation.

Key highlights from our discussion:

• JT's unique background and transition into the credit union movement
• The role and impact of CUSOs in modernizing financial services
• CU Sol's innovative approach to serving credit unions and their members
• The CU SAFE initiative: A groundbreaking program supporting domestic violence survivors

Listen to the full episode to gain insights into:

• Creative strategies for credit union growth and member engagement
• How mission-driven initiatives can create lasting impact and member loyalty
• How the evolving business model of CUSOs points to untapped areas for innovation and growth in community FIs.

For more on JT, CU Soul, and their CU SAFE offering:

• CU Sol
• CU SAFE
• JT's LinkedIn profile