Innovating Patient Recruitment: A Conversation with BBK Worldwide Founders Joan F. Bachenheimer and Bonnie A. Brescia

 

The Conference Forum moderates a webcast featuring Joan F. Bachenheimer and Bonnie A. Brescia, the founders of BBK Worldwide, who walk us through the evolution of patient recruitment and engagement, the connection to the women’s and consumer healthcare movement, the need for changes in communication and the rise of the patient voice.

They also address the impact of scientific advances on patient recruitment and the importance of preparing to meet the evolving changes. The timing of the webcast coincides with the company’s 40-year anniversary.

 

Guests: 

Joan F. Bachenheimer, Founder, Chief Executive Officer, BBK Worldwide

Bonnie A. Brescia, Founder, Chief Development Officer, BBK Worldwide

 

Moderated by:

Valerie Bowling, Executive Director, Conference Forum

 

For more information on BBK Worldwide, visit www.bbkworldwide.com

For more information on the Conference Forum, visit www.theconferenceforum.org