In this episode of Printing's Alive, Warren Werbitt talks with Mark Geeves about the innovations and strategies transforming the print industry. They explore the origins of ColorLogic and its offerings, comparing conventional and digital printing techniques with a focus on embellishments and silver ink usage for color variations. The discussion covers digital embellishments for short runs, cost considerations, and the benefits of UV inkjet printing. Mark shares insights on global customer engagement, marketing strategies, and the importance of business cards. They also discuss Touch7 technology, label press benefits, and strategic planning for print businesses, emphasizing collaboration and differentiation in the industry.

(0:00) Introduction and Mark Jeeves' background

(1:40) Origin of ColorLogic and product overview

(3:28) Conventional vs. digital printing and embellishments

(10:21) Utilizing silver ink for color variations

(12:49) Visual tools, training resources, and customer support

(17:51) Digital embellishments for short runs and hybrid solutions

(24:28) Cost considerations for ColorLogic software

(25:48) Six-color offset printing and new equipment evaluation

(30:47) Marketing strategies and print business examples

(33:39) UV inkjet printing and embellished business cards benefits

(41:57) Global customer engagement and business cards importance

(45:46) Touch7 technology and creative marketing for printers

(48:39) UV inkjet innovations and label press benefits

(51:17) Large format printing enhancements

(52:23) Strategic planning and printer functionality verification

(54:07) Financial tips for print companies

(55:19) Differentiating your print business

(56:13) Hiring and training strategies

(57:10) Mark Jeeves' industry insights

(59:07) Collaboration with competitors

(1:00:01) Closing remarks and call to action