Lisa Traeger, an Omnichannel digital strategy and content assets expert, shares her experience on the evolution of storytelling in the enterprise and the importance of engaging in meaningful two-way conversations with consumers. Learn about the challenges of content practices and governance in large enterprises and how Lisa improved SEO and customer experience through structured content at Verizon. Discover the significance of having a holistic view of the customer journey and the need for coherence in content sets and structural standards.

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