In this conversation, Dan Cassara, CEO of Core Group, discusses their unique business model in the property damage restoration industry. He emphasizes the importance of supporting restoration contractors through training, empathy, and technology. 

The conversation highlights the critical role of frontline technicians, the need for empathy in service delivery, and the future of the industry with advancements in technology. Dan also shares insights about the Collective Conference, which offers networking and learning opportunities for professionals in the trades.

Takeaways

• Core Group operates as a hybrid franchisor for independent restoration companies.
• High retention rates in companies often relate more to culture than pay.
• Empathy training is essential for technicians to understand the impact of their work on clients' lives.
• Core University offers training for anyone in the construction or restoration space.
• The restoration industry is often unknown, despite its size and importance.
• Technicians are the backbone of restoration companies, delivering on promises made by sales teams.
• Investing in employee training and care translates to better customer service.
• Technology and innovation are key to the future of the restoration industry.
• The Collective Conference provides valuable networking and learning opportunities for industry professionals.

Chapters

02:50 Supporting Restoration Contractors: The Core Group Approach

05:57 The Importance of Frontline Technicians

08:57 Empathy and Training in Restoration Services

12:03 The Role of Technology in the Future of Restoration

14:56 The Collective Conference: Networking and Learning Opportunities

Connect With Dan:

LinkedIn: https://www.linkedin.com/in/dancassara/

Website: https://gowithcore.com/

Support Titans of the Trades:

If you found this episode insightful, please subscribe, share, and leave a review for Titans of the Trades. Your support goes a long way in helping us bring more impactful discussions your way.