The Data Binge

71 | Innovating with Data: Changing the Game of Sports Fan Engagement

10.17.2021 - By Derek RussellPlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

Edson Crevecoeur, Miami Heat's VP of Strategy & Data Analytics, and the Chief Data Officer for 601 Analytics, is joining this LIVE episode of the Data Binge Podcast, to talk through how he is helping to change the way that NBA teams use technology to make data driven decisions that increase revenue.

601 Analytics was born out of the Miami Heat organization, as a data platform that helps drive performance in the sports and entertainment industry, by offering a real-time analytics engine, that captures everything from venue attendance, to sale of tickets, to food and beverage items, giving a "real-time view" into business operations for greater customer delight and organizational direction - imagine using real time crowd prediction, to augment venue staff or merchandise selection and marketing.

Edson brings with him an entire career in data and analytics, his voice comes with a wealth of wisdom on all things business, culture, innovation, and of course, DATA - and if you are interested in building new businesses or innovating with the power of data, this episode is for you.

More episodes from The Data Binge