When Jim Weber took over Brooks Running, the company was weeks from missing payroll and $30 million in debt. Two decades later, he built a billion-dollar performance brand that outpaced giants like Nike and Adidas. As CEO and author of Running with Purpose, Jim shares how radical focus, scientific innovation, and an unshakable sense of purpose fueled Brooks’ transformation—from near-bankruptcy to Berkshire Hathaway. He breaks down how to bet big on conviction, lead through crisis, and build trust that powers long-term growth.