What is Innovation?

Innovation is the process of creating something novel or improving upon an existing idea, product, or service. It thrives on creativity, experimentation, and the willingness to explore uncharted territories. The outcomes of innovation can be groundbreaking, leading to new revenue streams, improved efficiency, or enhanced customer satisfaction.

What is Design Thinking?

Design Thinking is a human-centered approach to problem-solving that emphasizes:

1. Empathy – Understanding user needs and pain points.
2. Ideation – Generating creative solutions.
3. Experimentation – Prototyping and testing ideas iteratively.

By focusing on the end-user, Design Thinking ensures solutions are not just innovative but also relevant and meaningful.

How Innovation and Design Thinking Work Together