As we wait for Season 2 of Future Tense to arrive soon, we couldn't help but share this fascinating conversation from the between our host Ana Rold and Grégoire Verdeaux, SVP, External Affairs from Philip Morris International from their panel discussion on “The Global Goals in Action 2022: Reduced Inequalities.”

They discuss the business innovations that allowed a known tobacco company to imagine a future without cigarettes and the ways they've had to build trust in order to do so.

https://www.diplomaticourier.com/posts/ensuring-innovation-works-for-all

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