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Innovation at Bayer
Julia Hitzbleck is an innovation expert at Bayer, one of the world's largest pharmaceutical and life sciences companies. She works at the intersection of internal innovation programs and open innovation, including her work at Lifehub Berlin — Bayer's co-working and incubation space designed to connect the corporate with the startup world.
About This Episode
How do you teach a 100,000-person company to think like a startup? Julia explores the Catalyst Entrepreneurship Program, Lifehub Berlin, and what it takes to change innovation culture at scale.
What We Cover
- Why large companies struggle to innovate — and what to do about it
- How the Catalyst Entrepreneurship Program builds intrapreneurs
- What Lifehub Berlin is and how it connects Bayer to startups
- What makes corporate-startup collaborations succeed or fail
- How to measure culture change inside a large organization
Timestamps
(00:00) Introduction
(01:00) Julia's path to innovation at Bayer
(04:00) Open innovation inside a 100,000-person company
(07:30) The Catalyst Entrepreneurship Program
(12:00) Lifehub Berlin: co-working, incubation, and startups
(17:00) What makes corporate-startup collaborations work
Key Takeaways
- Culture change at scale requires a portfolio of programs — not a single initiative.
- The best collaborations start with a specific, unsolved problem — not a vague innovation mandate.
- Intrapreneurs need protection from failure, not just permission to try.
Resources & Links Mentioned
- Bayer: bayer.com
- Lifehub Berlin: lifehub-berlin.de
Where to Find Julia Hitzbleck
LinkedIn: https://www.linkedin.com/in/julia-hitzbleck/
Where to Find Yaniv Corem
Link in bio: sleek.bio/yanivcorem
LinkedIn: linkedin.com/in/yanivcorem
Subscribe & Follow
If you enjoyed this episode, subscribe to The School of Innovation so you never miss a conversation.
Listen on Spotify: open.spotify.com/show/5VOBVkueP7zg5ErNYtrmPL
Listen on Apple Podcasts: podcasts.apple.com/us/podcast/the-school-of-innovation/id1498420449
Have a guest recommendation or want to be on the show? Email [email protected]
For inquiries about sponsoring the podcast, email [email protected]
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By Yaniv Corem
4.8
55 ratings
Julia Hitzbleck is an innovation expert at Bayer, one of the world's largest pharmaceutical and life sciences companies. She works at the intersection of internal innovation programs and open innovation, including her work at Lifehub Berlin — Bayer's co-working and incubation space designed to connect the corporate with the startup world.
About This Episode
How do you teach a 100,000-person company to think like a startup? Julia explores the Catalyst Entrepreneurship Program, Lifehub Berlin, and what it takes to change innovation culture at scale.
What We Cover
- Why large companies struggle to innovate — and what to do about it
- How the Catalyst Entrepreneurship Program builds intrapreneurs
- What Lifehub Berlin is and how it connects Bayer to startups
- What makes corporate-startup collaborations succeed or fail
- How to measure culture change inside a large organization
Timestamps
(00:00) Introduction
(01:00) Julia's path to innovation at Bayer
(04:00) Open innovation inside a 100,000-person company
(07:30) The Catalyst Entrepreneurship Program
(12:00) Lifehub Berlin: co-working, incubation, and startups
(17:00) What makes corporate-startup collaborations work
Key Takeaways
- Culture change at scale requires a portfolio of programs — not a single initiative.
- The best collaborations start with a specific, unsolved problem — not a vague innovation mandate.
- Intrapreneurs need protection from failure, not just permission to try.
Resources & Links Mentioned
- Bayer: bayer.com
- Lifehub Berlin: lifehub-berlin.de
Where to Find Julia Hitzbleck
LinkedIn: https://www.linkedin.com/in/julia-hitzbleck/
Where to Find Yaniv Corem
Link in bio: sleek.bio/yanivcorem
LinkedIn: linkedin.com/in/yanivcorem
Subscribe & Follow
If you enjoyed this episode, subscribe to The School of Innovation so you never miss a conversation.
Listen on Spotify: open.spotify.com/show/5VOBVkueP7zg5ErNYtrmPL
Listen on Apple Podcasts: podcasts.apple.com/us/podcast/the-school-of-innovation/id1498420449
Have a guest recommendation or want to be on the show? Email [email protected]
For inquiries about sponsoring the podcast, email [email protected]