Our guest today is a perfect example of the kind of combination of humanities and science in a single person. Linda Holliday is the founder and CEO of Citia. Linda grew up in a family of engineers but decided to go her own way and pursue design in college. She was able to use her home-brewed love of engineering and math together with her sense of design to start two companies, build a very unique understanding of the intersection of data, engineering, and the human.