Join us on this fantastic part 1 of 2 interview with Tony Ulwick, pioneer of the Job theory and inventor of Outcome-Driven Innovation. We get to uncover the truth around innovation and get clarity how organisations should be approaching innovation for optimal success. In this part 1 episode we will be covering:

• What innovation really means, how types are innovation are defined, and why this is so important for success.
• We learn about what led Tony to discovering his scientific approach to innovation and how it developed to what it is today.
• We learn about how a popular approach to innovation (ideation) is fundamentally flawed, and how a needs based approach is more likely to lead to success.
• And finally we get to hear about where organisations should be focusing their efforts amidst all the noise around innovation in the industry today.