Join us for part 2 of our  interview with Tony Ulwick, pioneer of the Job theory and inventor of Outcome-Driven Innovation. We get to uncover the truth around innovation and get clarity how organisations should be approaching innovation for optimal success. In this part 2 episode we will be covering:

• How the jobs to be done process actually works
• How people can practically start to implement it
• And learn about what the biggest challenges typically are to adoption and how those can be overcome.

We have also been given access to the jobs to be done publication at www.jobs-to-be-done-book.com as a free resource!