Why do traditional firms struggle to innovate? Why are they being beaten by agile, nimble upstarts and facing existential crises? I discuss three cases of large traditional firms, Alitalia, General Electric and Microsoft, their #innovation challenge and lessons that could be learnt by other large firms from #telecoms, #banking, #media etc. This is part 1 of the podcast. The discussion continues and concludes in the next Part 2 episode of the podcast. #strategy #digital #management #organisationalbehaviour #technology