Scaling for Good with Mike Beckham

Innovation + Differentiation: Do what’s already working…. Just do it better.


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We’re diving into innovation and differentiation. The secret to success is finding the white space. Do what’s already working . . . Just do it differently and better. Hear how Mike and his co-founders landed on drinkware as their product to sell.

Learn: 

  • The trap many entrepreneurs get stuck 
  • Step-by-step instructions to differentiate from competitors 
  • Finding the white space 
  • Experimentation & iteration


Episode Highlights

  • Tone setting + creating something that has value (1:00)
  • How Simple Modern saw the white space in an already saturated market (4:00)
  • Where the white space lives (6:00)
  •  Three things to look for when trying to start something new (8:30)
  • Questions to ask yourself today (10:00)
  • Advice for entrepreneurs experiencing self doubt or intimidation by competition (13:00)
  • What kind of decisions Mike and the team have made strategically as they’ve looked at competitors (16:00)
  • Is there a time you're ever you should ever not be experimenting? (18:00)
  • Mike Drop Moment: In any industry, there is room for a really well run executed company. (23:00)


CONNECT WITH MIKE
LinkedIn / Twitter


CONNECT WITH SIMPLE MODERN

Website / Twitter / Facebook / Instagram / Pinterest / YouTube 

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Scaling for Good with Mike BeckhamBy Mike Beckham