We’re diving into innovation and differentiation. The secret to success is finding the white space. Do what’s already working . . . Just do it differently and better. Hear how Mike and his co-founders landed on drinkware as their product to sell.

Learn: 

• The trap many entrepreneurs get stuck 
• Step-by-step instructions to differentiate from competitors 
• Finding the white space 
• Experimentation & iteration

Episode Highlights

• Tone setting + creating something that has value (1:00)
• How Simple Modern saw the white space in an already saturated market (4:00)
• Where the white space lives (6:00)
•  Three things to look for when trying to start something new (8:30)
• Questions to ask yourself today (10:00)
• Advice for entrepreneurs experiencing self doubt or intimidation by competition (13:00)
• What kind of decisions Mike and the team have made strategically as they’ve looked at competitors (16:00)
• Is there a time you're ever you should ever not be experimenting? (18:00)
• Mike Drop Moment: In any industry, there is room for a really well run executed company. (23:00)

CONNECT WITH MIKE
LinkedIn / Twitter

CONNECT WITH SIMPLE MODERN

Website / Twitter / Facebook / Instagram / Pinterest / YouTube