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Innovation in Media and Entertainment with Craig Leddy of Interactive TV Works
We are joined by Craig Leddy of Interactive TV Works to discuss innovation in the media industry.
Innovation in Media and EntertainmentMost people don’t think of the media industry as a driver for innovation. People tend to overlook the fact things like cable TV took decades to get to where it is today. In the media and cable industries, the process behind the technologies tends to get overlooked. People look at pioneers such as Ted Turner and think they were overnight successes. These things took time and tons of effort, and there were many unsung heroes along the way. While there are big players such as Comcast, Spectrum, etc., there are still many small cable operators out there. These companies are building out fiber and working hard to close the digital divide. Although not as large as before, the entrepreneurial spirit is still alive and well in the cable industry.
The Two Dimensions of The Digital DivideCOVID-19 opened people’s eyes to the two dimensions of the digital divide: availability and affordability. Major companies, along with the Whitehouse and SEC, just agreed to create a broadband offer at an affordable price. While these companies in the cable industry compete, they collaborate when it is the right thing to do. For eleven years, Craig has run the Interactive Case Competition with graduate-level students. The competition presents real-world challenges to students and brings in industry experts to guide and coach them. The last competition focused on figuring out how to motivate people to connect once broadband is widely available and affordable. The winning team from Drexel University created a plan where households with students could get more broadband at an affordable price. This competition, along with the CableLabs 10G Challenge, is a great way for innovators to help improve impactful technologies.
Consumer Security and Privacy ConcernsSecurity and privacy are key issues in the tech world today, for individuals and corporations alike. Many companies have no choice but to put up big safety walls to keep them protected. Whether you are a large or small company, security is a problem you must deal with. On the other hand, individuals have more freedom to ignore these worries. With all the ransomware headlines popping up these days, some people feel safer offline. There will no doubt be people who aren’t trusting of broadband once it is widely available. It will be interesting to see how companies present broadband to those who have never been online.
About Our Guest: Craig LeddyCraig is a leading authority, writer, lecturer, research analyst, and historian on the cable industry, broadband, interactive media, television, digital technology, and wireless. Craig serves as the Founder, President, and Senior Market Analyst at Interactive TV Works, a consultancy based outside New York City. Craig has more than 30 years of business and tech writing experience, previously including top editor positions with Electronic Media and Cablevision Magazine and columnist for Multichannel News. He was inducted into Cable Pioneers in 2020.
To connect with Craig, check out his LinkedIn here.
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By Phil McKinneyWe are joined by Craig Leddy of Interactive TV Works to discuss innovation in the media industry.
Innovation in Media and EntertainmentMost people don’t think of the media industry as a driver for innovation. People tend to overlook the fact things like cable TV took decades to get to where it is today. In the media and cable industries, the process behind the technologies tends to get overlooked. People look at pioneers such as Ted Turner and think they were overnight successes. These things took time and tons of effort, and there were many unsung heroes along the way. While there are big players such as Comcast, Spectrum, etc., there are still many small cable operators out there. These companies are building out fiber and working hard to close the digital divide. Although not as large as before, the entrepreneurial spirit is still alive and well in the cable industry.
The Two Dimensions of The Digital DivideCOVID-19 opened people’s eyes to the two dimensions of the digital divide: availability and affordability. Major companies, along with the Whitehouse and SEC, just agreed to create a broadband offer at an affordable price. While these companies in the cable industry compete, they collaborate when it is the right thing to do. For eleven years, Craig has run the Interactive Case Competition with graduate-level students. The competition presents real-world challenges to students and brings in industry experts to guide and coach them. The last competition focused on figuring out how to motivate people to connect once broadband is widely available and affordable. The winning team from Drexel University created a plan where households with students could get more broadband at an affordable price. This competition, along with the CableLabs 10G Challenge, is a great way for innovators to help improve impactful technologies.
Consumer Security and Privacy ConcernsSecurity and privacy are key issues in the tech world today, for individuals and corporations alike. Many companies have no choice but to put up big safety walls to keep them protected. Whether you are a large or small company, security is a problem you must deal with. On the other hand, individuals have more freedom to ignore these worries. With all the ransomware headlines popping up these days, some people feel safer offline. There will no doubt be people who aren’t trusting of broadband once it is widely available. It will be interesting to see how companies present broadband to those who have never been online.
About Our Guest: Craig LeddyCraig is a leading authority, writer, lecturer, research analyst, and historian on the cable industry, broadband, interactive media, television, digital technology, and wireless. Craig serves as the Founder, President, and Senior Market Analyst at Interactive TV Works, a consultancy based outside New York City. Craig has more than 30 years of business and tech writing experience, previously including top editor positions with Electronic Media and Cablevision Magazine and columnist for Multichannel News. He was inducted into Cable Pioneers in 2020.
To connect with Craig, check out his LinkedIn here.