Dr Tessa Sokol opened her private practice in 2022 after having a Lenscrafters lease for many years. We discuss the importance of innovation in private practice, what it means to be innovative, and how to be innovative. Tessa recently had the opportunity to talk with entrepreneurial expert Robert Herjavec from Shark Tank about innovation.

You can see that interview here: https://brand-studio.fortune.com/alcon/innovative-technology-is-critical-to-top-notch-care/?prx_t=5tcHAAAAAAeyERA&fbclid=IwAR0mkcXZoK1DV-pAv6OdDbNRRgE48QW7uDAQLcdA43RSqSaMAA960FYipcY