What is Innovation?

Innovation is a new solution to an old problem :: Dr. Robin Gaster


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Dr. Robin Gaster, President of Incumetrics, Inc., a data and program evaluation consultancy, and author of Behemoth, Amazon Rising: Power and Seduction in the Age of Amazon share his take on innovation at Amazon and beyond.


More about our guest:

Robin Gaster, PhD is a visiting scholar at George Washington University Institute for Public Policy and the President of Incumetrics, Inc., a data and program evaluation consultancy that serves clients seeking to understand the intersection of technology, innovation, economics, and politics. From 2004-2014, Dr. Gaster was the lead researcher and principal writer on a 13-volume series of reports published by the National Academies of Science and Engineering on the U.S. government’s premier innovation program for small businesses, as well as for a major report on the Manufacturing Extension Partnership.

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Episode Guide:

0:00 - Intro

1:58 - What Is Innovation  

2:25- Invention vs Innovation

4:13 - Working with the government and Small Business Innovation Awards

4:57 - Problem of getting into the market

5:55 - Inventive people and being linear

9:38 - Great Man Theory and the multibillion founders of modern culture

11:12 - Is there regression in Amazon?

12:51 - Amazon, Innovation, Consumer-centric

14:20 - AWS, innovation and internet giant

17:30 - AWS and Amazon

16:5 - Amazon and digital privacy

21:36 - Secrecy of corporations

21:55 - Regulating Amazon? Understanding websites

23:13 - Antitrust and court-proceedings

25:12 - Protecting consumers from predatory retailers

26:08 - Sunlight and Dogmatic traditions

26:54 - Book: Amazon Rising

28:57 - Judo and Amazon business decisions

29:52 - Amazon Prime's 2-day free shipping

30:40 - Customer-centric: Caring or obsession?  

31:45 - Flywheel approach

33:02 - Going into advertising

35:06 - Groceries, Healthcare, Alexa, and Opportunities

36:34 - Amazon's Ring and working with police departments

37:21 - Collateral Damage and pervasiveness

39:58 - One goal focus

41:17 - 150 years of change from the 'race to the bottom'  

42:12 - A proposed reset with corporate overloads

42:40 - Information access and new sets of standards

43:05 - Advice to innovators

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OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management.

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