What is Innovation?

Innovation is converting an idea into something that is used :: Andy Binns


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Andy Binns, is the co-founder of Change Logic, a Boston-based strategic advisory firm.  

More about our guest:

Andy works with CEOs, boards, and senior teams as they lead significant business change. His goal is to help organizations liberate their potential to excite the world with innovation. He has 25 years of consulting experience as both an external and internal consultant for McKinsey & Co., the IBM Corporation, and Change Logic. At IBM, Andy was deeply involved in the Emerging Business Opportunity program, for which he received an award from IBM’s vice chairman.

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Episode Guide:

1:25 - What Is Innovation

4:34 - Atlanta Opera Company: Approach to innovation

5:48 - Japanese Firm: Approach to innovation

7:19 - Adoption and Adoption Chains: Pfizer and inhalable insulin

11:24 - Book: Corporate Explorer

13:03 - Risk and Resilience

14:33 - Silent Killers of Exploration

14:55 - Silent Killer: Risk Aversion

16:48 - Why "what isn't innovation?"

17:23 - Stanford, Harvard, Corporations, and Research

18:16 - The 3 Classic Errors

21:44 - $10 billion companies: Pampers

22:09 - Google and Microsoft

23:08 - LexisNexis

24:03 - Uniqa (European Insurance Company) and Shared Risk

25:45 - Corporate Explorers' Compensation Models and Reputation Risks

30:15 - Silent Killer: Professional Identity

32:22 - Advice for Innovators

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Resources Mentioned: 

Companies mentioned: 

  • Microsoft 365 
  • LexisNexis
  • GE Digital
  • Uniqa
  • Havas
  • Victors and Spoils
  • Deloitte
  • Atlanta Opera Company

Books Mentioned:

  • Corporate Explorer: How Corporations Beat Startups at the Innovation Game  by: Andrew Binns 
    • buy it HERE

Authors Mentioned:

  • Ron Adner (Tuck Business School)
    • related works: The Wide Lens: What Successful Innovators See That Others Miss

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OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management.

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