Matthew 'Matt' Wool is the CEO of Acceleration Partners, an Integrated partnership agency.

More about our guest:  

After joining the company as its fourth employee in 2012, Matthew 'Matt' Wool served as General Manager and then President of the company before becoming CEO in 2021. During his tenure, Matt has been a driver of Acceleration Partners’ success including the company’s numerous placements on the Inc. 500 list of fastest growing private companies, multiple Most Effective Agency nods from the Performance Marketing Awards, and numerous Best Place to Work awards from Forbes and Glassdoor. Matt is a member of the Fast Company Executive Board and is a frequent speaker at performance marketing industry events.

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Episode Guide:

1:16 - What Is Innovation?

3:37 - Conversations with Venture Capitalists

3:53 - Connections in Practice: Acceleration Partners

6:01 - Finding the common ground

8:25 - Acceleration Partners' Entrepreneurial Operating System: Traction

10:11 - The Integrator Role

11:00 - Digital Economy and Critical Economic Partnerships

12:51 - Making valuable partnerships: marco-influence

15:23 - ROI in different industries: does one benefit more than the other?

18:28 - (Book) Range; bringing about diversity

19:23 - What isn't innovation?

23:00 - Advice to Innovators

25:45 - Advice: Thinking about outcomes

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Resources Mentioned: 

Book:

• Traction: Get a Grip on Your Business - Gino Wickman
• Range: Why Generalists Triumph in a Specialized World - David Epstein

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OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management.