Samuel Sanders, author of Your Next Big Idea, explains the relationship between innovation, creativity, and work.

More about our guest: 

Samuel Sanders is an award-winning entrepreneur who has seen innovation, creativity, problem-solving, and ideation in action at many different levels: a Fortune 500 company, an Inc. 5000 fastest-growing company, as well as incubators. He also co-founded the company Wundershirt, which at its peak, sold athletic training clothing to Olympic athletes preparing for the 2016 Olympics. Currently, he runs Heard, LLC, a software application that helps governments and large companies get targeted and reviewed feedback from their citizens/employees to improve decision-making. His award-winning and highly-praised new book, Your Next Big Idea, is available at www.yournextbigideabook.com and Amazon.

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0:00 - Intro

1:28 - What Is Innovation?

4:13 - Being a 'creative' thinker

5:38 - Creatives and Entrepreneurs vs Problems, Needs, and Wants

7:30 - Viewing as an Opportunity

8:32 - Book: Your Next Big Idea

9:56 - Coming into solutions

11:31 - Identifying what makes sense to solve problems

13:10 - Innovators: Application, Fulfillment, Creating, Solving problems

14:09 - What Isn't innovation?

15:22 - Innovation Traffic Light

18:18 - Controversial tip: bringing in a new perspective

21:26 - "How has innovation shaped your career, experience, and life?"

24:09 - Hobbies to keep busy outside of 'innovation'

25:09 - Thoughts on immersive experiences

26:53 - Advice to innovators

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OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management.