How do you create novelty around one of the oldest businesses on the planet? Well, King Arthur Flour is focusing on customers and their wants and needs. Whether it's with recipes or the kind of flour home chefs want, their north star is always, “how do we best serve the baker?” With the help of King Arthur and home pizza oven designers from Breville and Ooni, we talk about how technology in baking is changing the game for pizza lovers.