This week we talk about all things e-commerce, innovation and empathy with Jyll Rademacher. Jyll is the Head of E-Commerce and Marketing at NorthShore Care Supply.

Josh talks to Jyll about how to use marketing when your product has a stigma surrounding it, why technology and innovation should only be used when necessary and why product education is so vital.

Jyll lets us in on the most important core value they have at Northshore, why sustainability is top of mind for her going into the future and why innovation starts with empathy.

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