World Lab

Innovation & Storytelling: How Korean Beauty Products Rose to Fame

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In the past decade, Korea gained global recognition as a cultural hub and a land of creativity.

The Korean beauty market, K-Beauty, is among the top 10 around the world, with an estimated market size of over $13.1 billion. It rose to the top through innovative products and exceptional storytelling.

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Tune in to hear about:

  • How K-Beauty rose to global recognition
  • What it takes to do business and host events in Korea
  • The future expansion plans of KINTEX, Korea’s largest convention center
  • Health and safety precautions implemented for future large-scale events in Korea
  • How event organizers can leverage social media and influencers

    • Guest Speakers:

    • KWorld Media Fama Ndiaye, CEO
    • KINTEX Tommy Park, Overseas Marketing Manager and Eli Kim, Project Manager

      • Host: Stephanie Cheung, Director of Strategy & Insights at Marketing Challenges International 

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