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Innovation strategy. Why do we need innovation? Zofia Lossu, an expert in innovation at EY (UK)
Zofia Lossu, an expert in innovation at EY (UK), explains why it is important for companies to innovate, what factors need to be considered, how to link the innovation strategy to the company's business strategy, and where to start when developing an innovation strategy in the company.
In the interview, we also touched on the questions on making decisions of investing in innovation and measuring innovation success.
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By Veronika KozhuchovskayaZofia Lossu, an expert in innovation at EY (UK), explains why it is important for companies to innovate, what factors need to be considered, how to link the innovation strategy to the company's business strategy, and where to start when developing an innovation strategy in the company.
In the interview, we also touched on the questions on making decisions of investing in innovation and measuring innovation success.