Get to know the AIM Institute, a new product training firm specializing in large, global companies, and learn how its founder has broken new ground in innovation strategy and process management.

Dan Adams, founder of the AIM Institute and author of “New Product Blueprinting” joins Paul Heller to discuss challenges to B2B innovation, how the pandemic has changed the innovation landscape, and how to improve the front end of B2B product development.

Listen to the full episode here: https://www.sopheon.com/podcasts-audio/the-aim-institute-with-dan-adams-part-one

New 2022 research shows how B2B-optimized voice-of-customer interviews in the front-end boost new product success. For more insight on customer needs in B2B, watch this 3 part webinar series hosted by The AIM Institute and Sopheon: https://www.sopheon.com/webinars/why-future-b2b-npd-gated-processes-will-look-very-different