In 2015, Ted Iobst and Christy MacGregor found out they were expecting twins. But as they searched for the right baby gear, the duo felt defeated and overwhelmed from options at the big box stores. 

In 2018, Ted officially launched Colugo, an affordable high quality brand, developing easy to use strollers and carriers with features parents actually need. Today, Colugo operates as a parent-owned, parent-run brand that prioritizes moms, dads and babies, as they offer a complete line of first year essentials for a new generation of parents. 

They describe their approach as “innovation through simplification” and share how they grew their business over the first three years creating a better product through customer feedback. 

Check out this episode for golden nuggets of wisdom about: 

• Using social platforms to create community
• Managing entrepreneurship with your partner 
• Breaking into an industry with big, established players

Listen to the full episode here.