Innovation is high on the business agenda. Not only can it drive productivity and help businesses solve existing problems, but innovative thinking can also strengthen a company's competitive edge. However, despite innovation being a no-brainer, businesses musn't go in gung-ho; rather, they need to consider the investment that comes alongside it.

Joining us to explore the matter is Arthur Shectman, Founder and President at Elephant Ventures. Arthur firstly delves into why organisations are seeing a decline in return on investment while trying to innovate. Then, Arthur outlines how data-driven technology can help with that innovation end result. Tune in to find out more!