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Innovation Without a Playbook, with Dirk Ploss, Beiersdorf
Innovation Without a Playbook, with Dirk Ploss
In this episode of The Innovation Brief Podcast, hosts Wil Benton and Gabi Matic speak with Dirk Ploss, digital pioneer and Associate Director Early, Innovation at Beiersdorf, about what three decades of building at the edge of the possible actually looks like, and what it teaches you about innovation, transformation, and getting things done.
Dirk shares how his early career in advertising shaped a resilience that carried him through founding startups, leading e-commerce transformation before the term was widely understood, and driving innovation inside one of the world's most recognisable FMCG companies.
The episode also explores:
• Why emotional transformation is the hardest layer of any digital or business transformation
• What founding four startups (and watching two of them fail) teaches you that success never could
• How large corporations can move faster than startups when aligned around a shared goal
• Building teams that tell you the truth, and why that is the most important thing a leader can do
• Why most productivity systems fail, and the DIRK framework Dirk is writing his next book around
• What it means to operate without guarantees, and how to keep building anyway
• The difference between doing the right thing and doing things right
At its core, this conversation is about what innovation actually demands of the people who practise it: not just tools or frameworks, but character, the capacity to tolerate uncertainty, hire well, and stay curious when the path runs out.
So, as organisations face pressure to transform faster than ever before: how do we build the resilience, the honesty, and the long-term thinking that real innovation requires?
Follow Dirk Ploss: linkedin.com/in/dirk-ploss
To Listen Elsewhere:
Spotify: https://open.spotify.com/show/3ppEcvpGYruz6VdXu21A96
Apple: https://podcasts.apple.com/gb/podcast/the-innovation-brief/id1831453913
YouTube: https://www.youtube.com/@InnovationBrief
Contact Us
Thanks for tuning in to the Innovation Brief, the podcast by Metta for the people building, funding, and governing innovation - inside corporates, governments, and ecosystems across the globe. Bi-weekly conversations with the leaders shaping the future.
Find out more:
Website: https://www.innovationbrief.co
Email: [email protected]
Follow us on social media:
Connect on LinkedIn: www.linkedin.com/company/innovation-brief/
Subscribe on Substack: https://innovationbrief.substack.com/
The Innovation Brief is produced by Metta. Metta focuses on research into innovation & entrepreneurship, programme design and delivery, and ecosystem building for more sustainable and resilient futures.
Learn more about Metta: https://www.metta.partners
Follow us on LinkedIn: https://www.linkedin.com/company/mettatalks/
Follow us on Instagram: ht...
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By Innovation BriefInnovation Without a Playbook, with Dirk Ploss
In this episode of The Innovation Brief Podcast, hosts Wil Benton and Gabi Matic speak with Dirk Ploss, digital pioneer and Associate Director Early, Innovation at Beiersdorf, about what three decades of building at the edge of the possible actually looks like, and what it teaches you about innovation, transformation, and getting things done.
Dirk shares how his early career in advertising shaped a resilience that carried him through founding startups, leading e-commerce transformation before the term was widely understood, and driving innovation inside one of the world's most recognisable FMCG companies.
The episode also explores:
• Why emotional transformation is the hardest layer of any digital or business transformation
• What founding four startups (and watching two of them fail) teaches you that success never could
• How large corporations can move faster than startups when aligned around a shared goal
• Building teams that tell you the truth, and why that is the most important thing a leader can do
• Why most productivity systems fail, and the DIRK framework Dirk is writing his next book around
• What it means to operate without guarantees, and how to keep building anyway
• The difference between doing the right thing and doing things right
At its core, this conversation is about what innovation actually demands of the people who practise it: not just tools or frameworks, but character, the capacity to tolerate uncertainty, hire well, and stay curious when the path runs out.
So, as organisations face pressure to transform faster than ever before: how do we build the resilience, the honesty, and the long-term thinking that real innovation requires?
Follow Dirk Ploss: linkedin.com/in/dirk-ploss
To Listen Elsewhere:
Spotify: https://open.spotify.com/show/3ppEcvpGYruz6VdXu21A96
Apple: https://podcasts.apple.com/gb/podcast/the-innovation-brief/id1831453913
YouTube: https://www.youtube.com/@InnovationBrief
Contact Us
Thanks for tuning in to the Innovation Brief, the podcast by Metta for the people building, funding, and governing innovation - inside corporates, governments, and ecosystems across the globe. Bi-weekly conversations with the leaders shaping the future.
Find out more:
Website: https://www.innovationbrief.co
Email: [email protected]
Follow us on social media:
Connect on LinkedIn: www.linkedin.com/company/innovation-brief/
Subscribe on Substack: https://innovationbrief.substack.com/
The Innovation Brief is produced by Metta. Metta focuses on research into innovation & entrepreneurship, programme design and delivery, and ecosystem building for more sustainable and resilient futures.
Learn more about Metta: https://www.metta.partners
Follow us on LinkedIn: https://www.linkedin.com/company/mettatalks/
Follow us on Instagram: ht...