In this episode of the Habit Stack Podcast, host Scott Ward interviews Jim Matuga, founder of InnerAction Media and author of 'Humble Influence: The Strength of True Followership. They discuss the importance of followership in business and leadership, Matuga's personal journey and experiences in media, and his perspective on how businesses can create meaningful connections with their customers. Jim emphasizes the value of serving others, understanding mission alignment, and the significance of humility and curiosity in fostering a productive and engaged workforce. He also shares insights on starting his own SaaS application, Story Maker, leveraging traditional and earned media, and the importance of incorporating team input in shaping company culture