In this episode of Printing's Alive, delve into creative marketing with a special guest as we explore video marketing highlights and the synergy between direct mail and digital marketing. The discussion emphasizes the importance of authenticity and taking risks, showcasing successful companies that have modernized the printing industry. Discover the impact of generational shifts on digital presence, employee-generated content, and print's role in everyday life. The episode advocates for a national print awareness campaign and provides insights into direct mail strategies, sales training, and engaging content. Personal stories illustrate brand development, relationship building, and a call to action concludes with an invitation for future guests.

(0:10) Introduction and special guest announcement

(0:47) Creative marketing campaigns and video marketing highlights

(7:15) Direct mail and digital marketing integration

(10:09) Addressing feedback and the importance of marketing authenticity

(13:40) Taking risks in marketing and mention of successful companies

(26:43) Generational shifts and modernizing the printing industry

(31:02) Digital presence and employee-generated content

(35:03) Print's ubiquitous role in everyday life

(39:22) Advocating for a national print awareness campaign

(41:25) Direct mail marketing strategies and sales team training

(47:39) Engaging marketing content and the power of video

(51:09) Brand development and personal storytelling in business

(57:31) Personal anecdotes and business relationship building

(59:05) Call to action for listeners and final marketing insights

(1:00:08) Warren's closing remarks and invitation for future guests