This episode is to introduce the way we ought to look at pitching aptly and setting the arena for the market space . INNOVATIVE thoughts and approaches take us through a sure shot process of accelerating OUR PURPOSE.

The RED OCEAN and BLUE OCEAN are the metaphors used to vividly explain the kind of Market place/space eg the conventional market place as RED OCEAN where the scenario is chaotic and that many players herein struggle to survive due to ever shrinking margins and plethora of uncertainties looming large. Whats advocated in this episode is to create a SPACE which is DISTINCTIVE wherein ones visibility and credibility are showcased . This SPACE  will be rewarding and being here is no more a survival mode , and its all about the DRIVE and THRIVE  mode.

HOW do we create the BLUE OCEAN, the Favorable space?

Along with the product or service  - the content ,  "Y O U"  the individual or the organisation  as  "THE CONTEXT" matter the most. Your approach would be to ascertain and define the intrinsic Inseparable signature of yours and thus the journey begins with PROGRESSIVE QUESTIONING .This approach is one of the quint essentials for ushering in EXCELLENCE & SUSTAINABILITY.

In this episode the narrator shared ten questions the seeker to pose, addressing the prospect / buyer / customer. The answers to these questions shall set path for the innovative strategies and approaches.

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