"Now, I'm paying for this office out of my marketing budget & I feel like I'm really giving to the community. I'm doing something useful with my marketing dollars. It just started to bleed over into everything that I'm doing. I ask myself if this marketing spend is benefiting someone in my community. If the answer is yes, I do it. And I’ve cut way back on the shameless self-promotion dollars like postcards ..."

— Kristina McCann