When we hear “innovative tech,” we often think of AI, apps, or something shiny and expensive. But here’s the truth: innovative tech is simply the tool that works extremely well for the purpose it was created for — even if it’s just a Google Sheet or a voice note.

In this episode of Business as Usuailish, Banke breaks down the three questions every founder needs to answer before choosing any tool, platform, or channel:

• What does your business do?

• Who are you serving?

• How do you deliver your solution?

Get these three right, and your tech, marketing, and operations will start making sense.