Innovativeness: An Examination of Unexpected Ideas and Their Thinkers

Innovativeness: JUST with Vítor Santo


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Vítor Santo is Director of Cellular Agriculture at JUST. He is responsible for selecting cell lines that will be used in the cellular agriculture program at JUST. Although not entirely new, the concept of cellular agriculture is still in the beginning stages of scientific development and implementation. Vítor is looking at the entire concept for its sustainability as well as defining and expressing the various culinary qualities of animal cells as they will be cultivated. No longer science fiction, the concept of growing meat from cells and skipping the need to grow and slaughter animals is fast becoming a technology that will change the way that we feed the world. 

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Innovativeness: An Examination of Unexpected Ideas and Their ThinkersBy BrandFirst