For this episode of Innovativeness, we speak with Paul Shapiro, author of Clean Meat and CEO of The Better Meat Co. Paul published Clean Meat in 2018, and it is a great summation of how technological leaps have lead to the adoption of breakthrough technologies, often changing the very landscape of human behavior. Paul sets the stage to explain the often confusing concept of growing meat, aka cellular agriculture, for multiple applications, from fashion to food. Paul weaves a good tale by utilizing historical facts with stories of how entrepreneurs and investors alike are racing towards a new and exciting frontier that many people feel is merely science fiction.